Wordle for your sense of direction. From five cities, point the shortest flight to tonight’s destination, 25 seconds each. A new destination every midnight. Find out how bad your mental map really is.
Shopld
What is Shopld?
Shopld — also styled Shople — is a daily guessing game built around famous brands. It gives players a set of company clues and asks them to name the day's mystery brand. A new puzzle appears each day.

A clean daily puzzle with a fair 10-guess structure — as long as the clues stay meaningful and don't hinge on obscure trivia.

Ten quick guesses and one new brand a day is exactly the right size for a coffee-break brain tickle.

A daily word game where the real pleasure is in decoding the clues — let's hope they're written with wit, not just data.

Headquarters clues give this guessing game a satisfying mental map, even if the globe never actually spins.
How to play Shopld
Each daily puzzle provides clues such as revenue, headquarters, and founding year to help narrow down the mystery company. Enter guesses to test whether you have the right brand, and use the clues to refine your answer. The goal is to figure out the brand within 10 guesses.
Tips & strategy
- Use the founding year to estimate whether the brand is a long-established company or a newer startup.
- Pay attention to the headquarters clue to rule out brands from other countries or regions.
- Treat revenue as a rough scale check: larger figures point toward major corporations, while smaller figures suggest niche or regional brands.
- Make a broad first guess to confirm the general industry before narrowing down your options.
- If a guess is wrong, move to a related brand in the same category rather than starting from scratch.
Frequently asked questions
Is Shopld free to play?
Yes, the site describes it as a free daily brand guessing game.
How often does a new puzzle come out?
A new puzzle is available daily.
Can I see past answers?
The site includes links to yesterday's answer and an archive page, so you can look back at previous puzzles.
Is Shopld affiliated with the brands featured?
No. It is an independent trivia game and is not affiliated with, endorsed by, or sponsored by any company featured.
What types of clues are provided?
The clues include company details such as revenue, headquarters location, and founding year.
Where to play
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